Glossary of terms used on this site

Glossaries

Term	Main definition
CPS Cost Per Sales	每销售成本
CPT Cost Per Time	按时间成本
CR Conversion Rate	转化
Creative Pyramid	创意金字塔
Credential	公司或个人简介
Crisis Control	危机控制
Crisis Management	危机管理
Crisis Research	危机研究
Crisis Statement	危机声明
CTR Click-Through-Rate	点击通过率
Cultural marketing	文化营销
Culture	文化
Culture/ tension point	品牌点
Customer	顾客
Customer behavior	消费者行为
Customer delivered value	顾客让渡价值
Customer satisfaction	顾客满意
Customer satisfaction	顾客满意度
Customer testimonial	客户证言