Glossary of terms used on this site
Glossaries
| Term | Main definition |
|---|---|
| Accessibility |
可进入性
|
| Action plan |
执行方案
|
| Actual product |
形式产品
|
| AD Exchange |
广告交易平台
|
| Add value |
附加价值
|
| Adopter process |
采购过程
|
| Advertising |
广告
|
| Advertising effect |
广告效果
|
| Advertising feedback |
广告反馈
|
| Advertising frequency |
广告频率
|
| advertising impression |
广告印象
|
| Advertising message |
广告信息
|
| Advertising objective |
广告目标
|
| Advertising resource |
广告信息来源
|
| advertising response curve |
广告反应曲线
|
| advertising specialty |
广告礼品
|
| Advertorial |
软文
|
| AdWords Google |
的关键词竞价广告
|
| Affordable method |
量力支出法
|
| Allowance |
折让
|