Glossary of terms used on this site
Glossaries
| Term | Main definition |
|---|---|
| Rational appeals |
理性诉求
|
| Recommendatory |
推荐信
|
| Recruitment |
招募
|
| Reference |
参考资料
|
| Reference group |
参照群体
|
| Reference group |
相关群体
|
| Rehearsal |
预演、彩排
|
| Relationship marketing |
关系营销
|
| Reminder advertising |
提示广告
|
| Report |
报告
|
| Retainer |
长期客户
|
| Roadshow |
巡展、路演
|
| ROI Return On Investment |
投资回报率
|
| Role stereotype |
角色模型
|
| RTB Real Time Bidding |
实时竞价
|