Glossary of terms used on this site
Glossaries
Term | Main definition |
---|---|
Demographics |
人口统计因素
|
demonstration |
掩饰
|
Derived demand |
派生需求
|
Descriptive research |
描述性调研
|
Development stage |
开发期
|
Diagnosis |
诊断
|
Differentiated marketing tactics |
差异性市场战略
|
Digital Marketing |
数字营销
|
Discrimination pricing |
差别定价
|
Distribution channel |
分销渠道 (channel of distribution)
|
distribution objectives |
分布目标
|
Diversification growth strategy |
多角化增长策略
|
DMP Data-Management Platform |
数据管理平台
|
Domain Name Registration |
域名注册
|
DSP Demand-Side Platform | 需求方平台广告:需求方(DSP)提出广告需求,由交易平台(Ad Exchange)连接供应平台(SSP),通过数据管理平台(DMP)找到精准用户,实时竞价(RTB)计算出该次广告展示需求方需要出的价格。 |
Durable goods |
耐用品
|
E-Commerce |
电子商务
|
Editorial Calendar |
媒体刊登计划
|
EDM Electronic Direct Marketing |
电子邮件营销
|
Effective Communications |
有效传播
|