Glossary of terms used on this site

Glossaries

Term Main definition
Public relations
公关
Public Service Advertising
公益广告
PV Page View 浏
览量/访问量
Qualitative forecasting
定性预测
Quantitative forecasting
定量预测
Questionnaire
调查问卷
Quotation
报价/引用
Rational appeals
理性诉求
Recommendatory
推荐信
Recruitment
招募
Reference
参考资料
Reference group
参照群体
Reference group
相关群体
Rehearsal
预演、彩排
Relationship marketing
关系营销
Reminder advertising
提示广告
Report
报告
Retainer
长期客户
Roadshow
巡展、路演
ROI Return On Investment
投资回报率